Loading...
Loading...
The importance of a digital strategy

The importance of a digital strategy

The concept or maybe the value of a digital strategy started becoming more evident over the last 10+ years as some digital capabilities (social media, mobile, e-commerce, IIOT) have scaled and gone mainstream.

But developing a ‘sustainable’ digital strategy is hard work, harder than it has ever been, because the landscape is constantly changing.

Unfortunately, the results continue to demonstrate the challenge all industries face, whereby 70% of all digital transformations are continuing to fail. This article discusses how to counteract that trend by developing a digital strategy that guides the deployment of your digital initiatives.

Doing the right thing…

The concept of strategy is critical for every organisation, since that is what guides your execution. Peter Drucker famously said, “Doing the right thing is more important than doing the thing right.” That is the essence of strategy.

... to continue reading you must be a member

Become a member today

To gain access to this article and all our other content, you will need to become a member. 

From a customisable news feed with topics and regions, exclusive interviews and authoritative columnists, becoming a member is the only way to stay up to date with all the latest developments in this dynamic and fast-growing region.

Please wait...