The concept or maybe the value of a digital strategy started becoming more evident over the last 10+ years as some digital capabilities (social media, mobile, e-commerce, IIOT) have scaled and gone mainstream.

But developing a ‘sustainable’ digital strategy is hard work, harder than it has ever been, because the landscape is constantly changing.

Unfortunately, the results continue to demonstrate the challenge all industries face, whereby 70% of all digital transformations are continuing to fail. This article discusses how to counteract that trend by developing a digital strategy that guides the deployment of your digital initiatives.

Doing the right thing…

The concept of strategy is critical for every organisation, since that is what guides your execution. Peter Drucker famously said, “Doing the right thing is more important than doing the thing right.” That is the essence of strategy.